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Halo Infinite artwork by Iva Troj is truly a masterpiece

Edelman UK and Xbox recently teamed up with acclaimed Brighton based artist Iva Troj and Creative Giants to create an epic renaissance-style oil-on-canvas painting to celebrate the launch of Halo Infinite. The finished works are currently on show at two of the most famous galleries in the world; the Saatchi Gallery in London and Carrousel du Louvre in Paris, highlighting that gaming is an art form in itself.

In the coming weeks, the campaign will evolve to generate further reach, as the original artwork will be taken down and split into hundreds of pieces to be shared amongst gaming influencers and collectors, emphasising the truly democratic nature and mass-appeal of digital gaming craft art. 

As huge admirers of Iva’s work we got in touch with her to discuss this incredible collaboration and the jaw dropping finished pieces…

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In the spotlight with Iva Troj

Having grown up in the last decade of communist ruled Eastern Europe, award winning artist Iva Troj uses her incredible talent to figure out and discuss the world she now lives in.

Working from her studio in Brighton, Iva is busy preparing new pieces for a show in LA and is about to launch an exciting art platform ‘Contemporary Beast’ with FLUX exhibition founder Lisa Gray.

We caught up with Iva recently to find out what inspires, frustrates and excites her as an artist…

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